Myth: Changing our name doesn’t change anything
Fact: Cedar Strong is more than just a name. It reflects our commitment to growth, resilience, and the strength the cedar tree symbolizes —an important symbol of strength and utility for Stó:lò, Nlaka’pamux and other Indigenous Peoples.
Why It Matters: Rebranding helps us better communicate who we are, what we do, and why it matters. It clarifies how we address root causes, provide immediate support, honor individual stories, and engage with our community. This starts with a Hope, a radical mindset, the belief that things can and will be better. That we can stand tall no matter what life throws our way. It continues with a shift in thinking from symptom to prevention, enablement to empowerment, judgement to healing, and fear to understanding.
How We Work: Our new identity strengthens our commitment to building relationships, acting with integrity, and addressing the needs of our community. We remain focused on fostering empathy, respect, and connection within our community.
Our rebrand makes it easier for people to access and understand our services, like one-on-one sessions, group programs, school presentations, shelter support, and outreach. We focus on prevention and tackling challenges early to reduce the need for more intensive support later.
We go deep, addressing the roots of trauma and creating a foundation for robust and healthy growth. This work is more than quick fixes or temporary solutions; it’s about building systems that transform lives. We prepare the way, nurture the environment, and strengthen connections—even when our efforts go unseen, unrecognized or misunderstood.
Our clients’ words speak to the impact of our work. One person shared, “Getting ID and a doctor’s appointment without the help of the shelter staff. I wouldn’t have known how.” A family in crisis said, “The Family Support Program helped [us] in a time of need, and they were successful in helping [us] find a home.” Students often tell us, “If I have issues, I know where to go.” These stories remind us why our work matters.
Our focus is always on building strong relationships with people, staying true to our values, and providing support that meets the unique needs of our community.
More Information: The true measure of a society is said to lie in how it treats its most vulnerable members—from youngsters to elders, singles to families. Whether they feel they’ve lost their way, are searching for the right path or are taking the first steps, we’re here to help. What affects one affects us all, and there is nothing more healing than knowing you belong, that someone sees you, believes in you, and has your back. To learn more about Cedar Strong or to explore ways to partner, volunteer, or donate, contact us at 604-869-5111 or info@cedarstrong.org.